SEO, AEO and GEO guides for business

Plain-language articles on search, AI answers and digital skills. New guides are added as I learn, test and teach.

• What Is SEO? A Practical Beginner’s Guide for Business Owners

  Learn what SEO is, how search engines rank pages, and a simple five-step plan to start getting organic visitors to your business website.

• What Is Answer Engine Optimization (AEO)?

  AEO explained: how to structure your content so search features, voice assistants and AI tools quote your answer. Includes a simple writing method.

• What Is GEO? Generative Engine Optimization Explained

  GEO explained: how to make your content understood, trusted and cited by AI search tools such as AI Overviews, ChatGPT and Perplexity.

• SEO vs AEO vs GEO: What Is the Difference?

  A simple comparison of SEO, AEO and GEO: goals, where each appears, main tactics, and which one to work on first.